Younited Cultures

Improve the image of migration by turning their success stories of immigrants into scarf designs. Wear a story!

Immigration is a growing trend shaping our society. We are working to turn it into a celebrative movement instead of a reason for discrimination. We aim to rebrand migration by promoting success stories of migrant role models and transforming them into beautiful high-quality scarves. Wear a story!

The problem we aim to solve:

Although we are a very diverse country, there are still many tensions around the effects and benefits of migration. The lack of awareness about the positive image of migrants , the little visibility of migrant role models and the overall negative media coverage have rendered a false image about us.

The solution our project offers:

Studies show that role-modeling and making visible the positive side of migration leads to openness and awareness towards the role of a migrant in the host society and economy. With this in mind, we have decided to tell success stories of migrants and transport them through scarves

The impact our project had so far:

Social Impact Start Award; Sold 200 "celebrate migration"scarves, we successfully concluded a crowdfunding campaign.

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Who is behind this project?

We love community engagement: The more you interact, the more stars you get! (E.g.: Write a comment, publish a project or apply for a need)

About the project

Immigrants need to gain more self confidence and respect in Europe

Creating a symbol for migration is necessary to make visible the potential and beauty of cultural diversity. Migration should also have a symbol. Why not? Let's make it visible. Let's celebrate!

Immigrants in Europe are not seen for their value-add to society. This creates an environment in which they develop anxiety issues, self-confidence issues and they fail to achieve their potential. Through improving their image we are encouraging them to achieve more and to be proud, contributive members of the society.

Creating beautiful products which tell positive stories

We identify immigrants which are inspiring and have a replicable story. We help them develop their own story and turn it into a design for a scarf. We sell a limited number of each model and through the money recieved, we invest into initiatives which are helping immigrants to find their value in a society.

In Europe your cultural background is always brought to the foreground in a negative way. Let’s turn that around and make it positive! And we should celebrate this.

Iulia Mugescu, Co-Founder YC

Project activity

Andra Slaats just created a new need
Social Media

We want to increase our sales by promoting both the product and the story behind it. Sales go well with the "Celebrate M…

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Digital Marketing

We are in need of specialists in SEO to help us raise traffic to our website and increase sales. We are no experts in th…

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Sales

We are looking for someone able to work with us 20hours/week. As a social entrepreneurship business we cannot get easy a…

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Andra Slaats wrote a new status update

we are starting a crowdfunding in september. Make sure you folow us and support us in celebrating migration. Join our movement!

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Management

We are looking for a small cosy office for 2 people in Vienna. We just need the minimum but would also go for more, as l…

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Branding

Our goal is to make Younited Cultures a symbol for empowerment of diversity. To create awareness we need testimonials fr…

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Sales

We are looking for support in order to access the companies who employ many immigrants in order for us to deliver empowe…

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Marketing

We are looking for partners based in Europe who would like to promote the project and sell the scarves in their countrie…

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Andra Slaats created this project
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