Black Friday Goes Bright

The first Friday after Thanksgiving has become a worldwide phenomenon where brands and businesses slash prices to tempt shoppers to spend in a pre-Christmas frenzy.

This year, London Hubbub have another idea. Since launching in 2014 they’ve been bringing people and organisations together as a force for good and growing ideas into viable social enterprises. So we’re showcasing their Black Friday alternative – #BrightFriday – along with some of their other smart ideas.

Bright Friday Hubbub’s Creative Director, Heather Poore, encourages us to think differently as we approach Black Friday this year, with Hubbub’s positive alternative - #BrightFriday;

“A third of the clothes in our wardrobes haven’t seen the light of day in over a year and 300,000 tonnes of clothing ends up in landfill in the UK annually. Alongside this we’re seeing ads and sales tempting us to buy more clothes which is really damaging to the environment and people’s purse strings.

This pressure peaks around Black Friday, which can make people feel like they need things they wouldn’t otherwise think about. #BrightFriday grew from the idea of providing people with a positive alternative, hence the name #BrightFriday.

We want to remind people that they’re not alone in feeling this pressure and that there are other more fun ways to revamp their wardrobes without spending money and getting caught in the sales frenzy, such as clothes swaps, re-styling and upcycling.”

Square Mile Recycling is keeping coffee waste out of the bins

Square Mile Challenge Gavin Ellis, Co-founder of Hubbub, explains the #SquareMileChallenge.

“In the UK we go through 2.5 billion takeaway coffee cups every year, and every day up to 7 million are thrown away. Less than 1% of these are thought to be recycled.

Through #SquareMileChallenge, over 100 high street coffee retailers in the City of London now offer recycling facilities and accept used coffee cups in their stores, regardless of where they were purchased. We were delighted that so many organisations, including the local authority, Network Rail and businesses that are usually in competition with each other, were willing to collaborate to tackle this issue.

We hope that other parts of the UK will follow suit and eventually reach a point where recycling levels for coffee cups are on a par with those for drinks cans and bottles”.

#SquareMileChallenge is aiming to recycle 5 million coffee cups by the end of 2017, so look out for these signs and get involved.


Trewin Restorick, Chief Executive and Co-founder of Hubbub, explains the drivers for building the world’s first boat made from recycled plastics.

“The problem of plastic pollution of the oceans and the terrible impact this can have on wildlife is now widely understood thanks to campaigns such as Sky Ocean Rescue, who supported us on the Poly-Mer project. What people perhaps don’t realise is that 80% of ocean plastic comes from land and travels from our hand to storm drain, river or sea. We have built the ‘Poly-Mer’ to turn part of the problem into a solution and hope it will raise awareness that everyone can play their part to tackle plastic litter closer to home before it travels out to the ocean.

The idea for the Poly-Mer came from an incredibly boring meeting about the Circular Economy. Somebody at the meeting casually said why don’t we do some plastic fishing. That throwaway line lead to a trip to a school in Docklands where the idea was tested. We were amazed at the amount of plastics collected and saw what a positive impact the trip had on the children taking part. Based on this we decided to explore whether it was possible to build a boat made out of recycled plastic.

Nine months later, we succeeded in creating the Poly-Mer, built completely within the UK. And now we want to hear from people in other areas of the UK who are interested in getting involved with plastic fishing as we expand the fleet.”

Ploy-Mer is available for Plastic Fishing voyages in London now. Just email