How Communities benefit from Social Entrepreneurship

A 2017 Unilever global study indicated that 33 percent of consumers actively seek brands that reflect a sincere, well-documented desire to promote smart stewardship of planetary, human and other limited resources.

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Coupons, sales and gimmicks no longer move the needle like social entrepreneurship does. Brands with a conscience not only attract better talent and woo discerning consumers, but they also wind up building communities and boosting the bottom line.

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